
The Start of PointMade
When I started my first “big boy” sales job, I struggled to stand out in a team of 120+ sellers. I didn’t want to be just another number. I wanted to make an impact—not just for myself, but for my team and company.
How It All Began
I had a knack for writing, and it didn’t take long before fellow reps started turning to me for help with their outbound messaging. Whether it was crafting emails to secure time on a prospect’s calendar, guiding potential clients through the buying process during a trial, or gauging a current client’s interest in an upsell, having a fresh set of eyes to refine what to say—and what not to say—was making a measurable impact on our results and putting money in our pockets.
My concise and impactful messaging became a key resource for my team.
Building a Reputation
Before long, I became the go-to person for sales content. So many people reached out for help crafting the perfect message or handling objections that I created twice-weekly office hours. During these sessions:
Teammates tapped into my writing expertise.
I gained insight into every deal on the table.
I heard objections through them, preparing me for when I faced prospects live.
Now
I’m passionate about helping reps and businesses refine their messaging to drive results. I want to understand your offerings, your challenges, and your successes so we can work together to achieve even greater wins.